Pre-Qualified Before We Send Them
Every lead has a verified phone, a budget that meets the minimum, a care type, and a 90-day timeline. They pass the checks before they hit your inbox, not after.
Pay-Per-Lead. No Retainer. No Referral Fee.
Senior Living Move-Ins at a Lower Cost Than Aggregator Referrals.
Pre-qualified families, sent straight to your sales team. Each lead goes to one operator only. AL, MC, and IL covered in one relationship.
Only pay per exclusive leadBad leads replaced for freeScale up or down anytimeNo retainer, no contract
Why Aggregators Stop Working
The Real Cost of $8,000-Per-Move-In Referrals.
Aggregator fees go up as your move-ins go up. The better your communities do, the bigger the bill. You’re paying more for your own success.
The same family gets sent to four or five communities at once. Your sales team isn’t competing on care or fit. They’re competing on who picks up the phone first.
Leads show up for towns you don’t serve, or for care types you don’t offer. Your intake team spends the day sorting noise instead of working real opportunities.
And every quarter, your CFO asks the same question. Why does one vendor still take up most of our acquisition spend, and when can we cut it down?
The Alternative
A Different Way to Buy Leads.
Matched to Your Communities
We load your community list with addresses and service radius. Every lead is matched to one of your communities before delivery. No wrong-town leads, no wrong care type.
One Vendor for AL, MC, and IL
Assisted Living, Memory Care, and Independent Living all under one relationship. One contract, one reporting view, one point of contact. Add home care if you offer it.
Yours, and Only Yours
Each family goes to one operator only. Never shopped, never shared. Once you scale up in a metro, we don't take on a competing operator group in that area.
How It Works
Four Steps. First Call to First Move-In.
- 0120 minutes
Discovery Call
We learn your communities, your care mix, and what you spend on leads today. No deck. We talk numbers.
- 025-7 days
Onboarding
We load your community list, set up the match rules, and connect to your CRM. Or to email, Slack, or a shared Google Sheet. Whatever fits your team.
- 03Real-time
Lead Delivery
Pre-qualified families land in your sales team's inbox the moment they submit. Each lead comes matched to one of your communities with full intake info attached.
- 04Ongoing
Track Your Cost Per Move-In
You see how many leads turn into tours, and how many tours turn into move-ins. We share a monthly view of your cost per move-in so you can see if it's making money.
Quality Standards
Every Lead Meets These Standards Before We Send It.
- Phone number verified by SMS (TrustedForm)
- Care type confirmed: AL, MC, or IL
- Budget meets the minimum: $2,500+ AL, $4,500+ MC, $3,000+ IL
- Looking to move within 90 days
- Lives within driving distance of one of your communities
- Private pay, LTC insurance, or VA benefits. Never Medicaid
- TrustedForm certificate saved on submission
- AI calling is not allowed in our terms
Replacement Promise
If a lead doesn’t match what we promised, we replace it free within 48 hours.
Sample Leads
What a Delivered Lead Looks Like.
Three real examples, names changed. One AL, one MC, one IL. This is the format your sales team gets.
AL · Assisted LivingNames changed
Margaret R.
Phoenix, AZ
- Budget
- $4,200 / mo
- Payment
- Private pay
- Timeline
- 30 days
Intake note
Daughter inquiring for her mother. Mother needs help with two daily activities. Toured one other community last week.
MC · Memory CareNames changed
Robert H.
Charlotte, NC
- Budget
- $6,800 / mo
- Payment
- LTC insurance + private
- Timeline
- 60 days
Intake note
Wife inquiring for husband. Early dementia diagnosis confirmed. Wants a secured neighborhood with good engagement programs.
IL · Independent LivingNames changed
Eleanor T.
Denver, CO
- Budget
- $3,400 / mo
- Payment
- Private pay
- Timeline
- 90 days
Intake note
Self-inquiry. Still independent, looking to downsize. Wants on-site dining and a social calendar. Budget confirmed on the form.
The Economics
Lower Cost Per Move-In. Not Lower Cost Per Lead.
The number that matters to your CFO is cost per move-in. Not cost per click. Not cost per form fill. We build the whole intake around that number.
DimensionAggregator ModelOur Model
Dimension
How you pay
Aggregator
$5,000 to $12,000 referral fee per move-in
Our Model
Flat price per lead. No fee on move-in.
Dimension
Who else gets the lead
Aggregator
Shared with 4 to 6 communities
Our Model
Just you. One lead, one operator.
Dimension
Geographic match
Aggregator
Regional. Wrong-town leads are common.
Our Model
Matched to one of your communities before delivery.
Dimension
Reporting
Aggregator
Their dashboard, their numbers.
Our Model
Cost per move-in, contact rate, tour rate, and move-in rate.
Dimension
Contract
Aggregator
Percent of move-in revenue. Bill grows as you grow.
Our Model
Flat price per lead. No minimum. No contract.
Dimension
Cost per move-in
Aggregator
Going up every year.
Our Model
Lower at the start. Lower again as the intake gets tuned.
The Math
Say 6 to 8 out of every 100 leads turn into a move-in. That tracks with the quality bar we hold. Here’s what 100 leads looks like on a typical AL community.
6-8
Move-ins from 100 leads
$121K
Avg lifetime value of an AL resident
$725K+
Revenue in the pipeline
Who It’s For
Who This Is For, and Who It Isn’t.
Built for operator groups of any size. From regional groups with 8 communities to national portfolios with hundreds. The list below is about readiness, not size.
A good fit if:
- You run 5 or more senior living communities
- You have a sales team that responds to leads fast
- You spend $10K or more a month on aggregator referral fees
- You want to cut your dependence on a single big vendor
Not a fit if:
- You run a single community
- You don't have a real intake or sales process yet
- You only care about the cheapest lead, not the quality
- You want guaranteed move-ins (nobody can promise that)
About the Founder
Ronan · Founder
Built by a performance marketer, for operators.
Ronan started Revontap to bring a better way to buy leads to senior care. He spent years running paid media for businesses where every dollar had to bring back a real customer, not just a click.
The senior care lead market is run by a few big aggregators. They share leads, take a cut of every move-in, and give operators very little control. Revontap is the opposite. Exclusive leads, flat price, full control on your side.
Performance marketingBuilt for operators of all sizes
FAQ
The Questions We Get Most.
From VPs of Sales, procurement teams, and CFOs. More on the call.
Flat price per lead, set by care type. MC costs more to source than IL, so the price reflects that. No retainer, no setup fee, no fee on move-in. We share exact pricing on the call once we know your communities.
Next Step
Interested? Book a call below
We talk through your communities, what you’re paying for leads today, and what a test order would look like. No deck. No follow-up emails. If we’re not a good match, we’ll tell you on the call.
Book a Call